Novus Engineering Shirts
Brand identity for Novus Engineering. A shirt line created for engineering conferences, hackathons, campus recruiting, meet-ups and other engineering events. The design was inspired by the concept of 'building.' Our designers and I came up with the idea of taking our logo and deconstructing it to relate engineering to 'building at Novus' - a gratifying concept that all engineers can relate to. Turned out to be a huge success and rewarding concept for our brand.
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